Punctuation or grammar goofs in this highly visible spot broadcast the message that your book was not professionally written. Stephen dubner, the host of freakonomics radio, and angela duckworth, the. From then on, each chapter centers on an unusual question. Creating the back of a book cover is a twostep process. Levitt and dubner wrote freakonomics, a book about cheating teachers, bizarre. Its steven d levitt and stephen j dubners focus on the numbers that makes freakonomics so compelling, says nicholas lezard. Talking about this book, it is divided into six chapters, randomly talk.
The machine is in maryland and shoots out 900 jackets a minute. Before we get into why most authors hate writing their back book cover blurb, lets clarify what it actually is. It covers stuff from teachers cheating on standardized tests to the. A rogue economist explores the hidden side of everything p. Todays look at past design award winners takes us back to entrants were asked to create covers for two beloved books. It goes without saying that the cover of your book is key. If all of this sounds daunting, consider hiring an editor or marketing writer to help you craft your books backcover copy in the most compelling way possible.
What are some engaging books like freakonomics that. That would have been useful advice for steven levitt, the university of chicago economist and author of the smashhit book freakonomics, which uses statistics to. In a nutshell, its the 200 odd words on the back cover of your book that describes the book to the reader. The first chapters main message is about incentives. What do schoolteachers and sumo wrestlers have in common. Because what this rudderless book does do is open your eyes to how the world really works. A rogue economist explores the hidden side of everything by steven levitt and stephen dubner is toyesexplore the hidden side of everything, and to dig below what is available at the surface. A rogue economist explores the hidden side of everything.
Many unsolvable problems the americans have could be solved with simple means. Gladwell tends to take a few ideas and illustrate them in depth with a lot of examples. For nonfiction, establishing yourself as an expert and differentiating your book from the others written about the same. In freakonomics, levitt and dubner argue that economics is, at root, the study of incentives. The first and longest chapter focuses on the role of incentives in human behavior. Here are their best tips for you, in their own words. The book examines corners of life like cheating in sumo through data.
Some informative blog posts have addressed techniques for creating an effective front cover, but an often overlooked aspect of book cover design is the back of the book. A rogue economist explores the hidden side of everything is a treat to read, i wonder why didnt i pick it up before. One of the decades most intelligent and provocative books. Levitt, is a book on modern economics that provides key insight into our society as well as clarifying the difference between causation and connectivity, and discussing situations were people have confused the two.
A while back, we gave you a sneak peak of the superfreakonomics book cover. York times bestselling phenomenon freakonomicsis back in a new fullcolor, fully illustr. Heres a brief video clip, shot by meghan shupe, of the cover being printed. Buy super freakonomics book online at best prices in india on. If youre thinking about buying this book and decide to buy it through my affiliate link, i would be so grateful. Freakonomics a rogue economist explores the hidden. The third example shows how part of the back cover copy the author bio, in this case can show up on the inside flap of a hard cover book. Steven levitt and stephen dubner like to cover a lot of ideas, in contrast to malcolm gladwell, whose books i like a lot too. Who knew there were so many graphic designers among our readership. Freakonomics a rogue economist explores the hidden side of everything steven d. The original new york times magazine article about steven d. Read free book excerpt from freakonomics by steven levitt, stephen j. Challenging the way we look at the works bill gates.
The book is a collection of articles written by levitt, an expert who had gained a reputation for applying economic theory to diverse subjects not usually covered by traditional economists. I really liked freakonomics and i think superfreakonomics is even better. But then chika azuma, a cover artist at william morrow, created the present cover. Freakonomics abortion research is faulted by a pair of. Superfreakonomicsthe smash hit followup to the remarkable new york times bestselling phenomenon freakonomicsis back in a new fullcolor, fully illustrated and expanded edition. The economics of book covers freakonomics freakonomics. In a book filled with bold logic, such backpatting veers freakonomics, however briefly, away from what levitt actually has to say. This book was also published with a different cover a more formal one at that. Freakonomics challenges conventional wisdom and makes for fun reading. You mightve written brilliant marketing copy for it. In the book freakonomics, levitt and coauthor stephen j.
However, freakonomics captivated me from cover to cover. To give you complete mastery over this step, weve turned to our top designers for their sharp insight. Its not writing the book but writing the back cover text. The designers of a recent book, peter leesons the invisible hook princeton university press, 2009, recognized this in picking a cover. Discover the hidden side of everything with stephen j. The book stays away from boring definitions and graph. Wouldja look at that sort of way, as though you saw a duck waddling through your back yard with jam on its head. Freakonomics the hidden side of everything freakonomics the. Freakonomics establishes this unconventional premise. Freakonomics radio archive freakonomics freakonomics. This purpose is stated clearly in the introduction, what this book is about is stripping a layer or two from the surface of modern life and seeing what is. Each week, freakonomics radio tells you things you always thought you knew but didnt and things you never thought you wanted to know but do from the economics of sleep to how to become great at just about anything.
I recommend this book to anyone who reads nonfiction. Dubner cliffnoteslike book summary by jonathan nathan. A showcase for levitts intriguing explorations into a number of disparate topics. The authors argue that humans usually make decisions based on the incentives for. Its not every day you run into someone whose specialty is back cover copy for your book. The big sleep book cover design orange is the word. If nothing else, our publishers have resigned themselves to our unyielding bad taste. How to build the back of a book cover with template. A rogue economist explores the hidden side of everything by steven d.
I think most of you know of freakonomics, but in case you dont, it started as a book in 2005, by economist steven levitt and journalist stephen dubner. Below are a few examples of back cover copy for fiction. A rogue economist explores the hidden side of everything is the debut. Freakonomics by steven d levitt and stephen j dubner. How is the ku klux klan like a group of realestate agents. Back cover copy includes the book summary and author bio. In each chapter, the authors analyze a different social issue from an economic perspective.
Despite being a debut novel, freakonomics is written in an engaging and fun style that. This is one of the most important pieces of copy youll write, since it has a lot of work to do representing your book and showing people whats unique, interesting, or especially valuable about what you. More than 4 million copies sold worldwide published in 35 languages. If morality represents how we would like the world to work, then economics represents how it actually does work. Author steven levitt begins freakonomics by brushing over some of the stories, questions, and ideas he will cover in the rest of the book, such as the 1990s crime drop, information asymmetry, real estate agents, correlation vs. Dubner claimed that the results of lotts research in more guns, less crime had not been. The wisdom of finance is one im reading at the moment, more to do with life than specifically business though, im finding it an interesting read although probably a bit slowerpaced and philosophical than freakonomics which rocks. Dubner that once again brilliantly challenges our view of the way the world really works is presented with a new, visual, superfreaky. A rogue economist explores the hidden side of everything from the worlds largest community of readers. If this book is any good, you have yourselves to thank as well. Seven freakonomics columns written for the new york times magazine, published between august 2005 and april 2006. In just a few weeks, the novel coronavirus has undone a centurys worth of our.
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